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The domain bellehairandbeauty.com states the following, "Keeping up with trends and latest treatments, we pride ourselves in our professional service and relaxed atmosphere." We analyzed that the website said " Belle Hair and Beauty has been established for over 20 years." It also stated " We are situated in the centre of the market town of Bicester, Oxfordshire with parking for our clients. Belle Hair and Beauty offers a complete selection of hairdressing, beauty and anti-ageing treatments as well as an IPL Laser Hair Removal Clinic." The header had beauty salon bicester as the highest ranking search term. This keyword was followed by hairdresser bicester, hair salon bicester, and ipl laser hair removal bicester which isn't as urgent as beauty salon bicester. The other words they used was ipl hair removal oxfordshire. waxing bicester is also included but could not be viewed by search engines.